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Powering up Profitability: Insights from the HLB Survey of Business Leaders 2025

February 15, 2025

How can businesses maintain profitability in the face of ongoing market disruptions? That’s exactly what the 2025 HLB Survey of Business Leaders set out to answer.

With input from 1,242 leaders across 52 countries, this report dives deep into strategies that are driving success for highly profitable companies. It uncovers three essential pillars for navigating the evolving global economy:

Efficiency-Driven Transformation

Businesses are streamlining operations through advanced AI, automation, and data analytics. This approach doesn’t just cut costs; it enhances speed, resilience, and digital maturity.

Investments in People

The companies with growing profit margins (5% or more) are prioritizing employee engagement and skill development. Upskilling, flexible work models, and strategic performance management are at the heart of their success.

Customer-Centric Innovation

Leaders are combining AI-powered tools with customer behavior insights to stay ahead of trends. Predictive analytics, faster prototypes, and Innovation Labs are key differentiators.

Wondering how your business stacks up? Download the full report to benchmark your progress and uncover actionable strategies to stay competitive.

Access the 2025 HLB Survey of Business Leaders here